The Sony Erase The Noise Spot aimed at highlighting the impact music has on motivation and mindset, using negative messages on posters and billboards that would wash away when the headphones are on. In collaboration with Confidant I created typographic parodies of motivational sport style posters with negative messages, and developed concepts for the animation of these layouts.
Categories
Typography, Motion
Client
Sony, Confidant, 2017
Typefaces
Helvetica, Acumin
Medium
Printed Posters, Video
