Stefan Hürlemann

SONY Negative Noise

The Sony Erase The Noise Spot aimed at highlighting the impact music has on motivation and mindset, using negative messages on posters and billboards that would wash away when the headphones are on. In collaboration with Confidant I created typographic parodies of motivational sport style posters with negative messages, and developed concepts for the animation of these layouts.

Categories

Typography, Motion


Client

Sony, Confidant, 2017

Typefaces

Helvetica, Acumin


Medium

Printed Posters, Video

Editorial Design